MILANO — “Il volto che cambia dell’industria del caffè” è il tema dell’European Coffee Symposium, in programma questa mattina, presso l’Hotel Meliá Milano (Via Masaccio 19). L’evento, organizzato da Allegra, è un ideale prologo del The Milan Coffee Festival e costituirà un importante momento di confronto tra specialisti e operatori del settore, sui cambiamenti in atto nell’industria globale del caffè.
Tra gli oratori, importanti personaggi della scena italiana e internazionale, i cui contributi spazieranno in vari campi in una prospettiva interdisciplinare. Una vera full immersion, che si preannuncia ricca di spunti interessanti e tematiche stimolanti.
Ecco il programma dell’European Coffee Symposium
The Changing Face of The Coffee Industry – Are You Ready?
09:20 MC Paul Ettinger, European Head, Caffè Nero
Welcome & Open
09:30 Allegra Group, Jeffrey Young, CEO & Founder
‘Current & Future Marketplace: Latest Insights from Allegra’s Project Café19 Europe Report’
10:10 Starbucks EMEA, Martin Brok, President
‘Reimagining Retail’
10:35 Costa Europe, Andrzej Jackiewicz, Managing Director
‘The Industry Is On The Move, But Where To?
11:00 COFFEE BREAK (Sponsor Lounge)
11:30 Wayne’s Coffee, Mats Hörnell, CEO
‘Wayne’s Coffee – Taking the ordinary coffee shop chain to the next level’
11:55 Cafezal, Carlos Eduardo Bitencourt, Founder & Managing Director
‘Why Specialty Coffee Has Great Potential In Italy and How To Achieve It’
12:20 PANEL: ‘How do we further acceptance of specialty coffee in Italy?’
Allegra Group, Jeffrey Young, CEO & Founder (Chair)
Gruppo Cimbali, Simona Colombo, Marketing and Communication Director
La Marzocco, Chris Salierno, Marketing Director
Simonelli Group, Maurizio Giuli, Head of Marketing and Communication
Ditta Artigianale, Francesco Sanapo, Owner
Cafezal, Carlos Eduardo Bitencourt, Founder & Managing Director
13:00 Lunch (Aurora Restaurant)
14:15 Close & Transfer to Milan Coffee Festiva
