venerdì 29 Marzo 2024
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Middle East: Singapore’s leading coffee brand, to expand its presence in UAE

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Demus Lab - Analisi, R&S, consulenza e formazione sul caffè

MILAN – Mainboard listed Food Empire Holdings, Singapore based food and beverage group, announced that the company will expand its presence in the UAE.

‘Klassno’, one of Food Empire’s leading coffee brands, is currently available across all the major hypermarkets and supermarkets in UAE.

 The products will also be available in over 500 hypermarkets across GCC region. As per published reports, UAE has been the fastest growing market by volume for coffee in the world with coffee volume sales expected to register an 80% growth from 2009-2014.

In the Middle East, Klassno brand includes instant cappuccinos which are available in 5 distinct flavours – ‘Irish Cream’, ‘Mocha’, ‘Gold’, ‘Latte’ and ‘Traditional’. Other products under Klassno include 3-in-1 coffee mix, 2-in-1 coffee mix (without sugar), hot chocolate mix, non dairy creamer in addition to instant coffee in jars – Rich Arabica (agglomerated coffee) and Gold (freeze dried) coffee. The company acquires coffee beans from across the globe to create the perfect blend.

Food Empire is a global leading food company that manufactures and markets instant beverage products, frozen convenience food, confectionery and snack food. Food Empire’s products are exported to over 60 countries. In markets such as Russia; Ukraine; Middle East; Kazakhstan; Central Asia; China; Mongolia and the United States.

Since its public listing in 2000, Food Empire has won numerous accolades and awards including being ranked as one of ‘The Most Valuable Singapore Brands’ by International Enterprise Singapore, the lead agency driving Singapore’s external economy.

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